With fresh momentum, a clear division of responsibilities, and the courage to keep evolving, the company is sending a strong signal in challenging times.

The bicycle industry is currently undergoing a period of realignment. After years of booming growth, conditions have become more demanding: sales are slowing, markets are shifting, and many companies are facing the question of how to translate their accumulated strength into a stable future. Rohloff AG is responding to this situation with a clear step forward — and with a reorganization of its leadership.

With Florian Kroschewski, the company is gaining a new Chairman of the Executive Board who will complement the existing leadership structure with external impetus, strategic foresight, and a strong customer perspective. At the same time, Werner Schiller will assume responsibility for sales within the Executive Board. In doing so, Rohloff AG is deliberately relying on a combination of internally developed expertise and a fresh external perspective.

For the Supervisory Board, this decision is far more than a personnel change. It reflects a clear conviction: the company’s future should be shaped proactively — with openness, substance, and the determination to further develop the knowledge already in place.

“Our aim is to complement and enhance the existing know-how within the company with external input,” is the position of the Supervisory Board. Especially at a time when the industry is struggling with a noticeable decline in sales, it is crucial to bring new perspectives into leadership without losing sight of the company’s own strengths.

Florian Kroschewski represents precisely this outside perspective. The 38-year-old, married and father of two, comes from the corporate client business of a major digital bank. There, topics such as transformation, future viability, and customer focus shaped his professional work. These are experiences that are now intended to flow into Rohloff AG — with the goal of making the company even more resilient, modern, and future-proof.

At the same time, responsibility for sales is being clearly anchored within the Executive Board: Werner Schiller is taking over this area and will contribute his experience and closeness to the market to the company’s continued development. Especially against the backdrop of a difficult industry environment, this is a deliberate signal. After all, the future is not shaped by technology and quality alone, but also by a strong connection to customers, retail partners, and the market’s actual requirements.

The new structure is intended to help bring together expertise in a more focused way, unlock untapped potential, and position Rohloff AG even more clearly for the years ahead. The message behind it is unmistakable: the company is not relying on stagnation, but on development. Not on waiting, but on the will to shape its own path.

In an industry that is currently reorganizing itself, Rohloff AG is sending a strong signal — for confidence, for momentum, and for the determination to take its future into its own hands with a clear course.